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Complete and Continue
Launch and Prosper!
INTRODUCTION
Welcome! Start Here (1:47)
How to Ask a Question, Get Help or Give Feedback
BONUS COURSE MATERIALS
Business / Website Launch Checklist
Recommended Tools and Resources
SECTION 1 - BUSINESS BASICS AND RESOURCES
A Blogging and Online Business Primer (17:33)
Starting a Business and Making it Legal (11:38)
Basic Business Banking (7:18)
Basic Business Finances (8:30)
SECTION 2 - SETTING UP YOUR WEBSITE
Blog vs. Website. What's the Difference?
Website Hosting Explained
WordPress Explained
Action Step 1: Choose Your Niche (8:26)
Action Step 2: Choose Your Domain Name (6:29)
Action Step 3: Get Website Hosting and Install WordPress (12:13)
Action Step 4: Set Up Your Business Email (3:47)
SECTION 3 - GETTING TO KNOW WORDPRESS
WordPress Dashboard Cleanup (4:11)
Logging In Directly to Your WordPress Dashboard (1:07)
WordPress Dashboard Overview (7:22)
Users and Gravatars (7:20)
Important WordPress Settings and Changes (14:37)
SECTION 4 - MANAGING YOUR SITE AND MAKING IT LOOK GREAT!
WordPress Themes Explained
Setting Up Your Theme (29:16)
Configuring Menus (10:30)
Getting to Know WordPress Blocks and the Gutenberg Editor (13:16)
Creating and Categorizing Blog Posts (11:19)
Using the Media Library (8:28)
Configuring Your Sidebar (4:12)
Understanding and Using Widgets (5:46)
Installing and Configuring Plugins (7:49)
Managing Blog Post Comments (10:29)
SECTION 5 - IMPORTANT PAGES
An Effective About Page (4:45)
Your Site's Contact Page (11:52)
Your Site's Privacy Policy
Your Site's Home Page (15:20)
SECTION 6 - SEARCH ENGINE READINESS
Search Engine Optimization (SEO) Best Practices
Installing and Configuring the Yoast SEO Plugin (9:10)
Google Search Console
Google Analytics
SECTION 7 - THE IMPORTANCE OF EMAIL MARKETING
Email Marketing 101
The Value of Having an Email List
Choosing an Email Marketing Platform
SECTION 8 - HOW TO ACTUALLY "DO" EMAIL MARKETING
List Building Explained
ConvertKit Overview (15:33)
Turning Visitors into Subscribers via Lead Magnets in ConvertKit (6:10)
Emailing Your Subscribers via Broadcasts in ConvertKit (9:25)
Emailing Your Subscribers via Sequences in ConvertKit (7:48)
Turning Your Home Page into a List Building Machine (15:02)
SECTION 9 - MAKING MONEY
Site Monetization Through Ads (12:42)
Earning Commissions Through Affiliate Marketing (28:41)
Selling Your Services on Your Site (14:08)
Selling Digital Products (10:38)
SECTION 10 - BLOGGING WITH INTENTION
The Importance of Consistency
What to Blog About
Blog Post Types
Blog Post Structure
Getting Started with Keyword Research (16:43)
BONUS Content Calendar Template (Download)
SECTION 11 - MOVING FORWARD
Getting Traffic to Your New Website (7:00)
Using Pinterest to Your Advantage (27:48)
The Role of Social Media in Your Business (5:21)
FINAL THOUGHTS
Congratulations! Plus Some Final Advice (0:38)
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Getting Started with Keyword Research
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